There's no such thing as rubbish!

We launched The Rubbish Project because we believe in the circular economy and want to bring products to market which make true environmental sense. Currently, we are working on a range of projects with a focus on using 100% recycled materials and closed loop collection schemes. 

Project Goals

Use only recycled materials in all of our products.

Provide sustainable, circular economy solutions.

Study entire product & material life cycle.

Achieve the lowest carbon footprint possible.


The UK's first 100% recycled plastic cup

Our new product, The Rubbish Cup, is manufactured using only recycled plastic and is sold alongside a closed loop system which sees the cups recycled into cups again.

recycled PET content, so no new plastic enters the world.
recyclable at end of life, so we want our cups back!
of plastic enters the circular economy every one million pints

We're working on solutions to the rubbish problem.

We are a collaboration of sustainability innovators and specialists in the recycling field, tackling some of the most challenging environmental issues.

Join Our Circular Economy

We believe in the circular economy and closed loop design principles, that’s why we collect and recycle the products we put to market.