There's no such thing as rubbish!
We believe in the circular economy and bringing products to market which make true environmental sense, that’s why we launched The Rubbish Project. Our first product, The Rubbish Cup uses 100% recycled materials and a closed loop collection/recycling scheme which ensures the cups are recycled back into cups at the end of their life.
Our Goals
Use only recycled materials in all of our products.
Provide sustainable, circular economy solutions.
Study entire product & material life cycle.
Achieve the lowest carbon footprint possible.
UK's first 100% recycled PET cup
Our new product, The Rubbish Cup, is manufactured using only recycled plastic and is sold alongside a closed loop collection system which sees the cups recycled into cups again.
As seen in
We're working on solutions to the rubbish problem.
We are a collaboration of sustainability innovators and specialists in the recycling field, tackling some of the most challenging environmental issues.
Join Our Circular Economy
We believe in the circular economy and closed loop design principles, that’s why we collect and recycle the products we put to market.