The Rubbish Project delivers circular economy solutions to venues in the UK, Benelux and Germany, enabling them to transform cups back into products in a closed loop. We work with Huhtamaki to supply recycled cups, made of rPET, PLA (bio) and paper.

How it works...

Our system of working adapts depending on the client, as we offer a very customised service to venues. These three steps cover the core route of working together, and apply to most venues we work with.



Before the venue begins with cup capture, we will set you up with a dashboard, and ask for any data we need to start building your tracker. From here, you can go through the collection guide to develop the collection systems you will adopt on site. We will contact you to discuss the capture methods and guide you through the process. We will also connect and reach out to your existing waste manager to check if we already work with them or if we need to develop a new relationship.



When events are running in your venue, we will be in regular contact with all parties to ensure cup capture is working seamlessly. For large venues a member of The Rubbish Project team will visit the site periodically to help manage the process in person. Where possible we aim to work with the your existing waste partner for collection. Where this is not possible, we will use our network of recyclers to provide the collection service. 



Depending on your storage ability and rate of consumption, you will eventually run out of room to store waste. At this stage, the waste will be collected. Once your material is sorted and contaminants have been removed, your tracker will be updated to display your complete event data including a figure for total cups collected. Throughout the year we will continue to update the tracker as your material is transformed back into products.

The Costs...

Our costs vary depending on the level of service we are providing, but you can use the figures below to gain an understanding of the overall fee structure.


€500 pa

Membership is compulsory for venues, giving access to an online dashboard, a hub to learn and develop collection techniques, discuss in forums, receive help, and to actively track your impact in The Rubbish Tracker. As a part of membership, venues receive minimum two hours of circular consultancy session each year.


€0.012 per cup

This fee is charged per cup, and covers the cost of our management of the cup recycling system. We will work with your waste manager, and your event team to create a system which enables traceability and enhances capture rates. The fee for venues is slightly higher than for events due to the increased collection frequency. 

Additional Fees

€0.00 - €0.01 per cup

It is possible to incur additional fees if there are infrastructure requirements out of our scope of service. We recommend you allow for up to 0.05€ per cup used, which should cover any additional fees. We generally work to achieve projects with as minimal cost to the client as possible, which we believe is key to achieving a circular economy.

Let's Work Together.

To Improve The World.

Fill in the form to the right and we will get back to you as soon as possible. We are keen innovators and problem solvers in the circular economy world, so go ahead and reach out even if you think its a long shot!

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